Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Bettina J. Casad

Bettina J. Casad

  • Media Contact
  • SPN Mentor

My training is in Social Psychology with specialization in social cognition and intergroup relations. I examine gender and race stereotypes, prejudice, and discrimination. My particular focus is on stereotype violation and how individuals who violate expectations are evaluated and treated.

My research program encompasses several projects that tackle interdisciplinary research questions in the subfields of behavioral neuroscience, organizational psychology, education, and health. Projects examine stereotyping, prejudice, and discrimination from both the target’s and perceiver’s perspectives. My current research program investigates the mechanisms linking experiences of stigma to psychological well-being, cognitive performance, educational and career achievements, and physical health. I use multiple measures in my experimental research including self-report, implicit, non-verbal, behavioral, and physiological measures.

Primary Interests:

  • Attitudes and Beliefs
  • Culture and Ethnicity
  • Emotion, Mood, Affect
  • Gender Psychology
  • Intergroup Relations
  • Neuroscience, Psychophysiology
  • Person Perception
  • Prejudice and Stereotyping
  • Research Methods, Assessment
  • Self and Identity
  • Sexuality, Sexual Orientation
  • Social Cognition

Research Group or Laboratory:

Internships and Assistantships:

  • Project Manager

Journal Articles:

  • Bligh, M. C., Schlehofer, M. M., Casad, B. J., & Gaffney, A. M. (2011). Competent enough, but would you vote for her? Gender stereotypes and media influences on perceptions of women politicians. Journal of Applied Social Psychology. Article first published online: July 18, 2011. DOI: 10.1111/j.1559-1816.2011.00781.x
  • Casad, B. J., Flores, A. J.,* & Didway, J. D.* (in press). Using the Implicit Association Test as an unconsciousness raising tool in psychology. Teaching of Psychology.
  • Casad, B. J., Marcus-Newhall, A., Nakawaki, B., Kasabian, A. S., & LeMaster, J. (in press). Younger age at first childbirth predicts mothers’ decreased economic and psychological well-being later in life. Journal of Family and Economic Issues. DOI: 10.1007/s10834-012-9289-0
  • Guzmán, B. L., Casad, B. J., Schlehofer-Sutton, M. M., Villanueva, C. M., & Feria, A. (2003). CAMP: A community-based approach to promoting safe sex behaviour in adolescence. Journal of Community & Applied Social Psychology, 13, 269-283.
  • Guzmán, B. L., Schlehofer-Sutton, M. M., Villanueva, C. M., Dello Stritto, M. E., Casad, B. J., & Feria, A. (2003). Let’s talk about sex: How comfortable discussions about sex impact teen sexual behavior. Journal of Health Communication, 8, 583-598.
  • Sawyer, P., Major, B., Casad, B. J., Townsend, S. S. M., & Mendes, W. B. (2012). Discrimination and the stress response: Psychological and physiological consequences of anticipating prejudice in interracial interactions. American Journal of Public Health, 102, 1020-1026. doi:10.2105/AJPH.2011.300620
  • Schlehofer, M. M., Casad, B. J., Bligh, M. C., & Grotto, A. R. (2011). Navigating public prejudices: The impact of media and attitudes on high-profile female political leaders. Sex Roles, 65, 69-82. DOI 10.1007/s11199-011-9965-9

Other Publications:

  • Casad, B. J. (2009). The role of stereotype threat in women’s representation in science, technology, engineering, and math. In K. Weber (Ed.), International Technology Education Association Equity Guide (2nd ed., pp.10-13). Reston, VA: ITEA.
  • Casad, B. J. (2008). Issues and trends in work-family interaction. In A. Marcus-Newhall, D. Halpern, & S. Tan (Eds.), The changing realities of work and family: A multidisciplinary approach (pp. 277-292). Oxford: Blackwell.
  • Casad, B. J. (2007). Confirmation bias. In R. F. Baumeister & K. D. Vohs (Eds.), Encyclopedia of social psychology (Vol.1, pp. 162-164). Thousand Oaks, CA: Sage.
  • Casad, B. J. (2007). Expectations. In R. F. Baumeister & K. D. Vohs (Eds.), Encyclopedia of social psychology (Vol.1, pp. 327-328). Thousand Oaks, CA: Sage.
  • Casad, B. J., & Jawaharlal, M. (2012, June). Learning through guided discovery–An engaging approach to K-12 STEM education. American Society for Engineering Education Conference Proceedings. K-12 and Pre-College Engineering Division.
  • Casad, B. J., & Kasabian, A. S. (2010). Feminism. In J. M. Levine and M. A. Hogg (Eds.), Encyclopedia of Group Processes and Intergroup Relations (Vol. 1, pp. 281-284). Thousand Oaks, CA: Sage.
  • Halpern, D. F., Anton, B., Beins, B., Berstein, D., Blair-Broeker, C., Brewer, C., Buskist, B., Casad, B. J., Dixon, W., Harper, Y. Y., Hailstorks, R., Kite, M., Puccio, P., & Rocheleau, C. (2010). Principles for quality undergraduate education in psychology. In D. F. Halpern (Ed.), Undergraduate education in psychology: A blueprint for the future of the discipline (pp. 161-173). Washington DC: American Psychological Association.
  • LeMaster, J., Marcus-Newhall, A., Casad, B. J., & Silverman, N. (2004). Life experiences of working and stay-at-home mothers. In J. L. Chin (Ed.), The Psychology of Prejudice and Discrimination: Gender and Sexual Orientation (Vol. 3, pp. 61-91). New York: Praeger.
  • Marcus-Newhall, A., Casad, B. J., LeMaster, J., Peraza, J., & Silverman, N. (2008). Mothers’ work-life experiences: The role of cultural factors. In A. Marcus-Newhall, D. Halpern, & S. Tan (Eds.), The changing realities of work and family: A multidisciplinary approach (pp. 85-107). Oxford: Blackwell.
  • Richlin, L., Casad, B. J., Hensley, S., Hilton, J., & Williams, J. (2002). Teaching and learning in different academic settings. In G. Wheeler (Ed.), Teaching and learning in college: A resource for educators (4th ed., pp. 91-142). Elyria, Ohio: Info-Tec.
  • Worrell, F. C., Casad, B. J., Daniel, D. B., McDaniel, M., Messer, W. S., Miller, H. L., Prohaska, V., & Zlokovich, M. S. (2010). Promising principles for translating psychological science into teaching and learning. In D. F. Halpern (Ed.), Undergraduate education in psychology: A blueprint for the future of the discipline (pp. 129-144). Washington DC: American Psychological Association.

Courses Taught:

  • Applied Social Psychology
  • Experimental Psychology
  • Intergroup Relations
  • Psychology of Women
  • Research Methods in the Behavioral Sciences
  • Senior Seminar: Stereotyping, Prejudice, and Discrimination
  • Social Psychology
  • Statistics for the Behavioral Sciences

Bettina J. Casad
One University Blvd.
325 Stadler Hall
St. Louis, Missouri 63368
United States

  • Phone: (909) 869-3470
  • Fax: 314-516-5392
  • Skype Name: bjcasad

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